While Western popular culture features a number of parallels to its Japanese counterpart, one aspect that does not have a corresponding analogue is doujin, the vast conglomeration of self-published comics, video games, music, and more. Doujin is such an integral part of both the culture and industry that such works can command influence and popularity far beyond their humble origins; for example, the Touhou Project started as a series of 2D shooting games but has since grown into a powerful franchise complete with its own fan-made doujin works, and its significance as a cultural phenomenon is probably greater than its importance as a video game.
When one thinks of doujin, one often thinks of comic books, and probably pornographic ones at that. Certainly fan-made comics are a huge part of this mass of culture worship – the attendance figures of Comiket are proof enough of that. However, doujin encompasses all forms of media, including figures. There are numerous fan-made figures, usually sold in very limited quantities as resin model kits. Preassembled figures, however, are quite rare; while it is not technically complicated to create a comic book or a music video, manufacturing a complete, painted figure seems to be beyond the means and ambitions of many creators.
However, there is one doujin circle that is known primarily for their PVC figures. Keumaya has been making their own figures since 2006 and selling them at conventions and on Toranoana. They’ve carved out a comfortable niche as an independent figure creator, which is quite impressive even without taking into account the quality of their products.